IBM CENTENNIAL EXHIBIT
AT LINCOLN CENTER
NEW YORK, NEW YORK
In celebration of IBM’s centennial, the THINK exhibition brought to life IBM’s contributions to how we live today. The experience vividly tells the story of this unique moment in time where big data can achieve innovative solutions around the world.
As Art Director, I collaborated with the agency SY Partners to develop the media and exhibit designs for this experience. I directed and designed graphic and motion studies from concept through final design.
Role:
Art Director, RAA (Ralph Appelbaum Associates)
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Disciplines:
Experience Design
Exhibit Design
UX Design
Visual Design
Media Direction
Strategy
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Client:
IBM
2012