The College Football's Hall of Fame's Performance Challenge Experience invites visitors to feel what it is like to try out for college football. Two central interactives invite us to test our performance: one for jumping the other for running. Surrounding the central interactive are lighted images showcasing performance: athletes training and players scrimmaging. This is a celebration of grit, excellence, and becoming the best.

As Art Director, I led the design of this experience through all phases, developing and directing graphics, visual design, UX design from concept through final installation.